Insight and Strategy

By researching shopper insights we can create an in-home, in-market and in-store strategy that will influence shopper consumption, shopper planning and shopper purchase behavior.

Services:
Analytics
Brand Planning
Creative Strategy
Data Strategy and Analytics
Marketing/Promotion Plan Development
Market Research
Shopper Research
Strategic Planning

Marketplace Research

Knowing where your product or service “lives” within the marketplace, defining its strengths and weaknesses and understanding how it lines up with its competition can set your product or service apart in today’s marketplace.

Services:
Competition Analysis
Industry Trends
Marketplace Research

Co-Marketing

Whether we are looking at 2 or more brands within a single manufacturer, 2 or more manufacturers and their brands, or 1 or more manufacturer, their brand(s) and a retailer’s private label brand, co-marketing plays a strategic role in driving brand alignment and increasing brand sales.

Services:

Account-Specific Programs
Channel Marketing
Cross Category Promotions
Data Solution Marketing
Merchandising and Display
Multicultural Marketing
National thru Store-Level Programs
Partnerships and Sponsorships
Point-of-Sale Solutions

Customer Marketing

Knowing who ones customer is and understanding who they are, are two very different things. In order to truly meet the needs of your target audience, you need to research, define and actually become that customer, be it a consumer, end user, retailer or other business.

Services:

Account-Specific Programs
Channel Marketing
Cross Category Promotions
Data Solution Marketing
Merchandising and Display
Multicultural Marketing
National thru Store-Level Programs
Partnerships and Sponsorships
Point-of-Sale Solutions

Digital Communications

We live in a technology driven society where traditional media channels may not produce the results you desire. It is no longer about finding what media will reach ones target; it is about engaging your audience at life-critical touch points where your message will do the most good.

Services:

Apps and Widgets
Compliance Experience (TRUSTe, COPPA, CARU)
Mobile and Email Campaigns
Online Marketing
Promotions
SEO and SEM
Social Media and Blogs
Web Sites and Micro Sites

Promotional Marketing

Understanding consumer and shopper behavior and how they translate to tactical execution, creates awareness, trial and ultimately brand loyalty.

Services:
Data Solution Marketing
Direct Response
Event Marketing and Management
Multicultural Marketing
Premiums and Incentives
Public Relations
Sponsorships
Sweepstakes, Contests and Games

Relationship Marketing

By developing cohesive relationships, manufacturers, companies and organizations are positioned to their target audience in a focused manner that allows the targeted shopper to continue to interact and connect with ones brands/services.

Services:
Business to Consumer
Data Solution Marketing
Direct Response
Direct to Consumer Healthcare Communications
Media Planning and Buying
Multicultural Marketing
Professional Healthcare Communications
Public Relations
Trade Shows

Shopper Marketing

Shopper Marketing is the shopper centric approach of insights-driven marketing that builds not only brands but categories, enhances the shopper experience, motivates smarter retailers, adds value to the sales organization, increases sales and delivers proven ROI for the ultimate goal…holistic 360 degree marketing.

Services:
Account-Specific Programs
Channel Marketing
Cross Category Promotions
Data Solution Marketing
Merchandising and Display
Multicultural Marketing
National thru Store-Level Programs
Partnerships and Sponsorships
Point-of-Sale Solutions

Segment Specific Marketing

BARD begins a segment specific marketing initiative by understanding current market trends, knowing your competition, defining who your target audience is and finally, aligning all elements with your brand/service positioning.

Services:
Account-Specific Programs
Business to Business
Custom Loyalty Programs
Sales Incentive Programs

Branding and Design

A well-defined brand is essential in any marketing strategy and plan. It is the foundation that all marketing communications are built on. Without it, you will not achieve success.

Services:
Advertising
Brand and Corporate Identity Standards
Creative Development
In-Store Point-of-Sale
New Product Launches
Packaging and Collateral
Product Naming

Full Service Project Management

We have a 100% perfect track record for on-time delivery, and we challenge our competition to claim the same. Our collaborative process also ensures that the program we deliver meets your exact needs and there are no surprises.

Services:
Fulfillment, Logistics and Warehousing
Premium/Prize Procurement
Program Execution
Sweepstakes and Contests Administration

Incentive and Award Programs

BARD maximizes retail distribution by creating incremental sales lifts, selling outside the section (i.e. cross-promote within portfolio) and by simply merchandising. We also review and recommend sales incentive programs based on historic selling versus future selling specific to a retailer, when needed.

Services:
Custom Loyalty Programs
Prize Procurement and Fulfillment
Sales Incentive Programs