Which of the following best describes your situation? *
I would like to grow my practice with a more specific patient
I need to counter the effects of competition, to dominate my market
I am in a group practice and marketing decisions are difficult to make
I plan to retire and sell my practice and want to build its value
My practice is healthy, always looking for new ways to work smarter
Marketing is no longer optional? *
I agree
I’m not sure
I disagree
What is your gross revenue growth goal over the next 12 months? *
Over 100%
50% to 100%
25% to 50%
25% or less
Does your practice have a written marketing plan? *
Yes
No
How would you rate your current marketing program? *
Highly effective: I have a plan and I’m achieving my goals
Somewhat effective: inconsistent effort and/or results
Not effective: no plan and/or no measurable results
N/A: I do not have a marketing program
How often do you ask new patients how they heard about you? *
Always: I have a routine in place
Sometimes: inconsistent and/or irregular monitoring
Never: We’re not in the habit/don’t have time
How do most of your new patients find you? *
Advertising and public relations
Patient referrals
Professional referrals |
Are you a: *
Solo specialty care practioner
Member of a group specialty care practice clinic
Specialty care practice hospital
What has your revenue trend been over the past 12 months? *
25%+
10%+
Flat
10%-
25%-
How would you rate your present ability to market your practice? *
Excellent
Good, but not great
Poor and inconsistent, little results
N/A: I don’t market my practice
What is your estimated current annual marketing budget? *
Under $75,000
$75,000–$100,000
$100,000–$125,000
Above $125,000
What is your desired timeline for implementing new marketing ideas? *
Yesterday
30–60 days
No hurry—more than 60 days
Are you the specialty care practice owner? *
Yes
No
How did you hear about BARD Advertising?
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