Omnichannel Marketing and Digital Media Budgets

By on November 13, 2015

BARD is always following shopper marketing with a focus on trends within manufacturing and retail partners. As 2015 is coming to a close we wanted to examine the latest information regarding digital media budgets, strategy for 2016, and the pulse within omnichannel marketing. Is it really dead as some recent articles profess? Absolutely not, its …

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Predictive Analytics: Why Marketers Should Care

By on August 20, 2015

This week’s MIMA (Minnesota Interactive Marketing Association) event was at Microsoft, and there were exciting things to share on the impact of big data and what it means for marketers. Jeff Marcoux, CMO Lead for Enterprise Marketing at Microsoft shared his insights on predictive analytics and what it means for modern marketers. I’ve outlined a …

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