As of the end of June, Facebook had an average of 1.13 billion daily active users (DAUs) and an average of 1.03 billion mobile DAUs. With such an increase in daily usage, it would be impossible for one to view ALL of the posts that someone Liked or their friends Liked. Therefore, in April 2014, …
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Influencer marketing is defined by word-of-mouth marketing, and is considered one of the fastest growing areas within customer-acquisition marketing, even outpacing organic search and email marketing. Some of the key benefits of influencer marketing include being a cost effective solution with high quality content and built-in distribution. Influencers have built in trust, different than spending …
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BARD Advertising attending the recent Social Media Breakfast panel on Social Media and Video. The diverse panel included agency, non-profit and independent consultants working within social media. We’re sharing a few highlights and examples as you think about integrating video into your social media strategy and how it can help your brand. 100 million online videos …
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