According to a recent survey from Deloitte in collaboration with the Food Marketing Institute and the Grocery Manufacturers Association, the Food and Beverage industry continues to struggle with slow-moving growth. While leading food and beverage manufacturers are seeing only a one percent growth, smaller brands are seeing a 4.9 percent growth, and private label brands …
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At one time, Hispanic marketing was as simple as putting your messaging in Spanish language. Now Hispanic marketing is delivering culturally relevant communications to a specific target audience. Essentially, it’s just like any other marketing campaign. You need to first define your audience, apply key insights and then develop a strategy that makes an engaging …
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As part of BARD’s review of 2015 and predictions for 2016 we wanted to share some of the key highlights and 2016 marketing trends that would be of interest to marketers. This blog will consist of a compilation of several areas including digital coupons, omnichannel, mobile growth, and shifts in digital media. Digital Coupons In …
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Influencer marketing is defined by word-of-mouth marketing, and is considered one of the fastest growing areas within customer-acquisition marketing, even outpacing organic search and email marketing. Some of the key benefits of influencer marketing include being a cost effective solution with high quality content and built-in distribution. Influencers have built in trust, different than spending …
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BARD is always following shopper marketing with a focus on trends within manufacturing and retail partners. As 2015 is coming to a close we wanted to examine the latest information regarding digital media budgets, strategy for 2016, and the pulse within omnichannel marketing. Is it really dead as some recent articles profess? Absolutely not, its …
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Minneapolis hosted the Shopper Expo conference last week, presented by the Path to Purchase Institute. BARD attended and wanted to share some highlights. From the seminar, “How Smart Are Smartphone Shopping Apps: Know What Women (and Men Want),” we learned insights about the Hispanic shopper. The Hispanic shopper is using a shopping list and mobile …
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Within Shopper Marketing, personalization is a strong preference for consumers and still an area of focus for marketers. Research has shown that consumers want personalization throughout the consumer journey. The gap between brick & mortar and e-commerce is quickly closing due to more shoppers pre-shopping via digital before entering the store. This blog will outline …
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Consumers now have more choice about where, how, and from whom they buy grocery products. In this blog, we will share the top trends of how the physical and virtual worlds are intersecting in order to satisfy shoppers however, wherever and whenever they want to shop. E-Commerce Versus Brick and Mortar Consumers are no longer …
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