Coupon Distribution and Values are Increasing
Coupon usage is still going strong in today’s economy. In a recent report from NCH Marketing, coupon distribution is up by 3.3% with the average coupon face value up 5.9%.
What BARD finds interesting is that coupon usage remains the greatest at Walmart, a retailer known for its already low pricing. Between manufacturer’s coupons, Target specific coupons and Target’s new Cartwheel program, it’s no surprise that Target appears third on the list.