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How Millennials Select New Brands

According to a recent study, 62% of Millennials go by value and/or price when selecting a new brand. A recommendation by a friend came in second at 55%. Interestingly, the difference between men and women when they are selecting a new brand is exposure to a brand through traditional advertising (TV, radio, magazines). Women are almost 2.5 times more likely than men to use traditional advertising in their brand selection criteria.

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