Mobile is a Key Digital Marketing Tactic
According to a recent report, 62% of companies are investing in understanding how mobile users research and buy products. As more people shop and surf via their phones, businesses need to create and/or improve the mobile experience. From brand web sites to apps and even advertising, mobile interaction is here to stay. In addition, it is clear that the term “big data” is a hot topic. Now the question will be is how to sort through the data to find the right nugget to create the best strategic marketing campaign.