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QR Codes — An Emerging Technology

QR Codes, otherwise known as Quick Response Codes, is an emerging technology that gives consumers the ability to scan a code via an app on their smartphone and receive brand information (i.e. link to a web site, retailer coupon, more information). In general, a QR Code can be a cost effective way to reach a broad audience without losing an one to one path of engagement. By the end of 2011, 40 – 60 million phones will have bar code readers built into them which will just increase their usage.

Now is the time to seriously consider adding a QR Code as an integrated tactic to your overall strategic plan. According to a recent survey conducted by MGH, 32% of smartphone users have used a QR code, 70% plan to use a QR code again or for the first time, and 72% would likely recall an ad with a QR code. Below are the main reasons people use QR Codes…

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