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Digital Marketing

BARD’s digital strategy starts with the campaign objectives, target audience, budget and defined Key Performance Indicators (KPIs). We develop programs using the latest platforms and technology to maximize your budget, deliver reporting and analytics, and drive results. Creating a one-to-one connection through mobile, social, web, or email is about delivering value to a user that will drive action.

Driving Conversion

Consumers demand an omnichannel experience — being able to purchase anytime, anywhere, on any platform or device. Digital activation is about reaching people during each micro-moment in the buying cycle. BARD develops digital strategies designed to maximize your budgets through programmatic buying, paid search, social, display, hyper-local targeting, and real-time analytics. All of our programs are designed for conversion, whether it’s generating leads to your website, driving consumers in-store, or purchasing online.

Social Listening, Intelligence and Consumer Insights

As part of our trends and insights, BARD offers social listening and gathers business intelligence that informs for future marketing campaigns. Competitive overviews, audience segmentation, defining the consumer journey, and product development can all be informed through discovering engagement opportunities with these tools.

Social, Local, Mobile

In today’s ever changing marketplace it’s crucial to understand how to socially engage your target audience. That’s why BARD’s strategies are developed from the leading trends and consumer insights to best determine the key touch points to deliver a message that ensures action.

 

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