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  • Coupon Distribution and Values are Increasing

    By on March 11, 2014

    Coupon usage is still going strong in today’s economy. In a recent report from NCH Marketing, coupon distribution is up by 3.3% with the average coupon face value up 5.9%. What BARD finds interesting is that coupon usage remains the greatest at Walmart, a retailer known for its already low pricing. Between manufacturer’s coupons, Target …

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  • SymphonyIRI Offers a Comprehensive Look at Shopper Behaviors

    By on March 31, 2011

    According to SymphonyIRI’s inaugural MarketPulse™ survey, fewer consumers are switching brands to catch a sale and trading down to private label options. However, coupon clipping and list making are still a trend. “An economy in transition to recovery is as tricky to navigate for CPG, retail and healthcare leaders as an economy moving into recession,” …

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  • Shopper Marketing Leads Advertising and Promotions

    By on February 3, 2011

    In 2010, BARD Advertising predicted that Shopper Marketing would continue to grow and become the most effective 360 degree view of the shopper at the individual level instead of the aggregate level creating a paradigm shift between traditional and new marketing methods. In addition, there would continue to be a realignment of manufacturer, retailer and …

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  • Consumers + Coupons

    By on August 19, 2010

    Consumers’ behaviors are ever-changing, particularly in a time such as this where the economic downturn has forced shoppers to reconsider the way disposable income is spent. While many consumers have become more price-centric and are willing to trade down, they are also giving in to the small indulgences in life such as trips to the …

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