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Digital Coupons Drive Sales, Trial, and Brand Loyalty

Coupon-love

photo credit: enterrasolutions.com

Shoppers and especially moms love digital coupons. Coupons make people feel better about their purchase when they save money and digital coupons allow them to save time as well. As you refine your promotions strategy for 2015, consider how you can integrate digital coupons into your consumer touch points.

Whether you utilize email campaigns, social media, or blogger outreach, you can deliver a double dose of value by partnering a digital coupon with a recipe. As an added bonus, you can increase consumer loyalty by offering your customers the option for a higher value coupon or reward just by sharing the offer with their friends. This aids in a brand’s goal to build a sizable email database as well as increasing followers and engagement on social media channels. The latest research shows that 40% of consumers will share an email offer with their friends and 28% of consumers will share deals via social media platforms.

What does this mean for a specific product? Digital coupon marketing allows for a reduced and more focused marketing spend, making it more cost-effective than traditional methods such as FSIs.

Grocery Is The Top Coupon Category

photo credit: geekwire.com

Grocery continues to be the top coupon categories, followed by personal care and hygiene products for shopper redemption.

  • 53% Groceries
  • 38% Personal Care and Hygiene Products
  • 22% Pet
  • 17% Household Items

Social media platforms and brand websites continue to be a destination that shoppers follow for promotions.

  • 96% of shoppers have used a coupon in the last 3 months.
  • 78% of moms follow brands on social media to get coupons and promotions.
  • 38% of moms visit brand websites for coupons and discounts.
  • 74% of shoppers say using coupons makes them feel smarter (consumers like the idea of saving money).
  • Approximately 1.27 billion offers were printed in 2013 with 145 million redemptions.
  • The average redemption rate for campaigns was 17%, with an average face value of $1.86.
  • For food offers, the average redemption rate was 21.6% with an average value of $1.21.
  • For non-food offers, the average redemption rate was 12.1% with an average value of $2.55.

Digital Coupon Measurement and ROI

A key part of any digital coupon program is measuring success and ROI. This should involve testing and learning. Reporting should include the following details in order to be effective:

  • Source of traffic (email, Pinterest, Facebook, etc.)
  • Geographical location of user download
  • Date and time of print download
  • Print and coupon redemption

BARD Advertising offers a digital print at home coupon program called Connect 1-1 that offers unlimited coupons without a clip fee.  The key features and benefits include:Screen Shot 2015-01-14 at 1.35.37 PM

  • Unlimited printouts available (no clip/print fee per coupon)
  • Mobile print later feature
  • Ability to share on social media platforms
  • Keeps the consumer on your website or social platform – No re-directing off your site to print coupon
  • Ability to share coupon and increase value
  • Email integration and the ability to capture new emails
  • Print window banner and video integration feature to promote all your products/brands
  • No printer software to download

To learn more about digital print at home coupons and how they can drive product sales contact BARD Advertising at info@bardadvertising.com.

Sources: Convince and Convert, Inmar, Forbes, Mashable, AdAge

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