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National Coupon Month: Growth and Platform Review (Part 2)

September is National Coupon Month and BARD will feature some of the latest benefits from the key players in the digital coupon platform world. This is post 2 of 4 to be published in September. Stay tuned or join our email newsletter for the latest updates.

Hopster Overviewwoman.comp.facebook.hopster

Hopster, bought by Inmar in 2014, offers a print at home coupon solution. Hopster’s coupons can be found via social sites and website gallery pages. With their functionality all coupons need to print directly from Facebook or a website. Other social sites and email campaigns post a link to click through to the website or Facebook.

To increase distribution brands also have the option to push coupons to Hopster.com to appear on a coupon gallery website as well as to reach additional consumers via their different media partners. For all options, the user must sign in to print coupons.

Distribution
  • Hopster offers are available via their website or Facebook.
  • Actionable and customizable reporting, including real-time data and analytics portal along with user engagement and redemption data.
  • Cost includes a setup fee and an average $0.10* per print fee.
  • For an additional fee there are add-on options for additional engagement experiences (i.e. enter a contest, take a poll).
  • Mobile print later feature allows for an email to a user’s inbox to remind them to print their offer later.
  • Two printing methods: Proprietary one-time browser plug-in or PDF option.

*Per print fee subject to change.

Watch for next week’s feature on RedPlum.

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