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Video + Social Media = True Love

BARD Advertising attending the recent Social Media Breakfast panel on Social Media and Video. The diverse panel included agency, non-profit and independent consultants working within social media. We’re sharing a few highlights and examples as you think about integrating video into your social media strategy and how it can help your brand.

  • 100 million online videos are viewed each day (comScore/videobrewery).
  • 16 minutes and 49 seconds (amount of time the average user spends watching online video ads every month. comScore).
  • 70% of brands are using Instagram to share digital content

Use Augmented Reality For Product Demos

Zappos is one example of how a retailer is using augmented reality as part of product demonstrations. Zappos has made over 250,00 product videos in 2014.  Having a simple product demo video on every one of their product pages has increased their conversions rates and sales of theses products pages by 8 to 30 % (17Production).

Keep in mind that video content must be viewed by the right people, not by all people.

Timing Is Everything

Video content typically is anywhere from 15 seconds to 3 minutes. If a customer is a big fan of your product and wants to learn more, they may be willing to watch longer video.

Creating An Authentic Experience

General Mills Old El Paso brand is publishing video under the theme Real People.  Real Food. Old El Paso chef Jonathan Griebel documents his trip to Mexico to discover authentic flavors and how everything including Mexican culture influences product development.

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As with all marketing programs, everything is worth testing, reviewing the analytics, setting benchmarks, and evaluating success metrics.


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