According to the Census Bureau, the current U.S. millennial population is 83.1 million strong (26% of the population) which makes them the largest generation in U.S. history. This surpasses the mighty Baby Boomer generation (24% of the population). Industry research estimates that by 2020, total millennial spending will reach $1.4 trillion with CPG projected sales to be $290 billion. Below lists some key insights regarding who millennials are, what social media networks they are using and finally, just some random fun facts.
In July 2015, IRI dispelled the top myths about millennials. They are not the self-absorbed, non-traditionalist path followers that are tied to mobile 24/7 while being non-brand loyalists. In actuality, IRI discovered the below key millennial insights:
IRI found that millennials are the “most racially diverse, highly educated generation in history” whom needs to be dissected down into six distinct segments. In addition, it is important to remember that those needs of an 18–24 year old vary quite differently from the 30+ year old.
Millennials utilize social media more than older generations. From seeking daily news to searching for information, millennials start first with social media. 88% get news from Facebook regularly with over 50% daily. 57% then turn to online search engines for the next follow-up method. Below shows how social media usage varies throughout the generations.
Sources: IRIworldwide.com, adweek.com, mediapost.com, packagedfacts.com, foxnews.com, facebook.com, pewinternet.org, genhq.com, census.gov, pewresearch.org, Nielsen.org
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